What was the talk-of-the-town sport in the last 6 months in Hong Kong? It must be football, no room for discussion. Since the epic...

Lo and behold, the upcoming trends of advertising, marketing and promotion might not be what you’ve thought to know – we are not talking...

Now Showing: Yello Documentary Best Event Team: behind Hong Kong Masters 2022. Synopsis The Hong Kong Masters 2022 was held 6-9 October...

闊別數載FIVB世界女排聯賽重臨香江，賽事實行新制，比賽隊數、場數、日數都大增，更特設一系列中國女排體驗及推廣活動，誓必點燃全城運動熱！ 你搶咗飛未？萬眾期待的世界女排聯賽（VNLHK2023）睽違4年回歸香港，作為全世界入座率最高的分站，香港人對這項國際體育盛事有多支持，...

今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。...

📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based...

經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。 （1）七大吃香產品及服務優勢不再 疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司...

Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...

While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...

What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?

A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.