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Franky Wong
Aug 5, 20223 min read
You Better Watch Out - Football Fever is Coming to Town
This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World...
101 views0 comments
Abby Crescent
Aug 1, 20223 min read
How Professional Teams Can Market Themselves in 2022
Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....
79 views0 comments
Franky Wong
Jul 5, 20222 min read
More than Money: Sponsoring a Sport Event
Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...
148 views0 comments
Ale Tang
Jun 2, 20223 min read
What BTS Tells You About Gen-Z Marketing
It’s not about K-pop, it’s about the how-tos of creating connections with your potential target audience. Yup, it’s way more than music,...
163 views0 comments
Franky Wong
May 5, 20223 min read
The Comeback of Sports Day
Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...
80 views0 comments
Franky Wong
Apr 1, 20223 min read
Athlete Collaboration, a Trend that You Should Know
Sports KOL Marketing has never been this everywhere. Let us explain what, why and how it is. With the scattered and fragmented platforms,...
274 views0 comments
Franky Wong
Jul 5, 20212 min read
EURO 2020 - A worldwide sports event during pandemic
I have written on the predictions of the impact of COVID-19 on the Sports industry. We now can see how many of them have come true and...
68 views0 comments
Ale Tang
Jun 7, 20212 min read
The Art of Creating... Nothing?
They say beauty is in the eye of the beholder. But what if you can't... eye it? Forget about NFTs. It's the era of Gen Alpha; no digital...
52 views0 comments
Ale Tang
Oct 8, 20202 min read
What’s the Story, People from Agency?
Like how I can never explain what a poet/writer does at work, I can’t preach enough the importance of giving every campaign a STORY. But...
87 views0 comments
Franky Wong
Aug 11, 20201 min read
1-min read: Can You Learn a Sport via Zoom?
The COVID-19 has resulted in a shift away from classroom to online meetings, training and learning. But can we learn a sport via ZOOM, or...
67 views0 comments
Daphne Li
Aug 5, 20203 min read
Finding a balance between being an athlete and working a full time job
My name is Daphne Li and by day I am a full-time Senior Account Executive at Yello Marketing and after work and on weekends I am an...
353 views0 comments
Ale Tang
Jul 31, 20202 min read
5 Myths about Creativity, Busted
What is Creativity? · Creativity is an art - it's like the cherry on the top, fancy, but kind of unnecessary. Why would an office person...
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Franky Wong
Apr 29, 20201 min read
10 Post-Coronavirus Era Predictions in Sports Marketing
While the world is still tackling covid-19, precautious changes are already on their way in the sports scene. So what else will happen?...
80 views0 comments
Franky Wong
Mar 24, 20202 min read
3-min read: How will sports affect the transmission rate of COVID-19? How about the Olympics?
What's the effectiveness on suspending sports event on slowing down the COVID-19 transmission?
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Franky Wong
Feb 17, 20202 min read
3-min read: Crisis Management on Social Media
A crisis is not, or not yet, a disaster. If handled properly and timely, a crisis could sometimes turn into an opportunity.
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Franky Wong
Jan 25, 20202 min read
3min read - Can Marketing People Do Sports Marketing?
What’s needed in any top sports marketer is the understanding of why Sports are fascinating. Why people love sports?
131 views0 comments
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