全球社交媒體Q1報告出爐，哪個social media是52個市場最愛？16-64歲消費者用社交媒體來做什麼？有哪個新APP要留意？本文帶你2分鐘讀懂你的目標客戶！ 著名研究機構Meltwater及GWI訪問逾百萬人的400頁 聯合報告...

闊別數載FIVB世界女排聯賽重臨香江，賽事實行新制，比賽隊數、場數、日數都大增，更特設一系列中國女排體驗及推廣活動，誓必點燃全城運動熱！ FIVB世界女排聯賽香港2023記招 你搶咗飛未？萬眾期待的世界女排聯賽（VNLHK2023）睽違4年回歸香港，作為全世界入座率最高的分...

It's not just a healthier version of your favourite pastime. We reveal the rise, types and upcoming happenings about the hottest travel...

今年是Yello成立15周年。2016年，我們第一次衝出香港，大膽嘗試於海外成立分公司，地點選取在東南亞體育重鎮新加坡，希望促進體育文化的協同和交流，為港、星兩地客戶帶來裨益。轉眼7年，體育文化在整個亞洲地區蓬勃發展，而追求精益求精的Yello，今年視線落了在中東地區。...

#Y15 Finally it's the big reveal! 🎊 To celebrate our 15th anniversary (19 March), the #YelloCrew have designed a #Yello15 logo, adding...

鍾意運動可以搵乜工？除咗好玩，原來做「體育agency」仲有呢啲鮮為人知嘅特色！ 「Sports Agency的工作是什麼？」 從字面去睇，大家應該估到sports agency就係「專長於『運動』的agency」，業務範疇包羅萬有，由PR、marketing、運動員經理人...

今天情人節，就以近期火熱的日本動畫電影《The First Slam Dunk》（不劇透），談談故事中的兩段高中生愛情線，以及愛情與運動表現的關係。🏀 第一段，必然是原著漫畫主角櫻木花道和赤木晴子的感情線。相信大家都記得，櫻木入高校第一天偶遇晴子小姐、立即為之著迷，還謊稱...

Links📌: Yello monthly eNewsletter from April to December 2022 (total 9 issues) - bookmark now for ultimate convenience! 😉 DEC [賽馬運動 +...

📯 Yello is pleased to be named as one of the Best PR Agencies in Hong Kong at Happy Hongkonger! 🎊 Happy Hongkonger is a review-based...

Covid-related inbound travel restrictions are eased and large-scale sporting events in Hong Kong are getting off to a flying start like...

經歷整整三年「疫」轉各行各業、全球重新「洗牌」的一場危機後，今天我們為大家歸納 2023 年的推廣和營銷趨勢。 （1）七大吃香產品及服務優勢不再 疫情改變全人類生活模式，促使對某些產品及服務的需求大增，但當疫情緩和又會出現新常態。根據行銷研究公司 IntoTheMinds...

It's not that no one reads books. It's no one really writes nice things then publish it as a book - without a promised monetary return or...

They say “scores don’t matter”, but Marco Fu’s 147 maximum break crafted in the Hong Kong Masters 2022 Semi-final does matter. A lot....

一上車，前方椅背有個貼紙，還可以掃QR code？對，它就是環境廣告（Ambient Advertising）！ 廣告種類五花八門，小至IG post、大至紅隧口，各式推廣無孔不入；其中一種最有效的叫「環境廣告」（Ambient Advertising）。...

With new infections mounting to 10,021 as of 5 Sep, it may sound perfectly ‘normal’ for the government to impose new measures curbing the...

This festive season will be even more festive with what else but the Qatar World Cup. What makes me wonder is this 22nd edition of World...

Sports leagues mainly receive income by selling media rights for broadcasting, commercial and advertising, and match day revenue....

Who is the title sponsor of the Hong Kong most famous marathon? Who is/are the title sponsor(s) of the Hong Kong Rugby Seven? Who is the...

It’s not about K-pop, it’s about the how-tos of creating connections with your potential target audience. Yup, it’s way more than music,...

Sports day. Is it something from your primary or secondary school memory? When was the last time you fought hard and competed with each...